Choosing a carpet for your home can be the starting point of all your design plans, so it’s essential to select the best fit for your home environment. Don’t worry – we’re here to help you choose what’s right. Here’s all you need to know about choosing a wool carpet.
Why a Wool Carpet is an Excellent Choice?
1. Naturally Durable
Wool is an amazing natural resource – it’s naturally elastic which gives it ‘bouncability’. Carpets made from wool don’t crush due to their natural coil and are a great choice for areas with lots of foot traffic, hallways and stairs for example, because they always bounce back!
2. Eco Friendly
Wool is a natural fibre, which also means it’s 100% renewable, 100% sustainable and 100% biodegradable! Coming from a renewable source and being biodegradable. It breaks down quickly, returning essential plant nutrients such as potassium, nitrogen and phosphorus to the soil.
3. Flame Resistant
Wool is flame retardant and can actually self-extinguish. In addition these types of carpets produce less smoke or toxic fumes and will not melt. Due to its high ignition temperature it is difficult to ignite, therefore there is an extremely low flame spread.
4. Naturally Insulating
It’s common for homeowners to insulate their homes with carpets made from wool. They have the ability to store and maintain heat. The thermal properties of wool make an important contribution to energy efficiency. Reports indicate that wool can save between 8-13% of heating and cooling cost with the greatest insulation provided by thicker carpets on underlay.
5. Stain Resistant
One thing that makes these types of carpets so long lasting is their natural stain resistance. The majority of household spills are water-based, and due to wool fleece natural lanolin properties, it’s able to shield most of the fibres. Wool fiber has a naturally protective surface structure of tiny overlapping scales.
These scales make it difficult for moisture and dirt to get in. When you spill liquid on wool, it sits on top of the fibers for a while, giving you ample time to clean it away. As long as you take care of your carpet, stains will be minimal!
6. Natural Air Quality
Wool carpets are amazing in terms of maintaining the atmosphere around them. Wool is able to store and release moisture as and when it needs to. With the right care, wool carpets can absorb and naturalise airborne particles and smells.
7. Colour Intensity
No matter the wear or tear they go through, wool carpet has the ability to maintain plenty of colour.
The molecular structure of wool accepts dye very well and locks it in. Wool fiber’s protein-based chemical makeup readily accepts dyes and locks in the colour for superior intensity and colour fastness.
This characteristic allows wool carpeting to be available in a wide range of colours and patterns. In addition you can expect your wool carpet to keep its rich colour for years and years to come!
For those of you interested in bolder colours, we’ve got you covered with our Royal Charter Range.

8. Comfortable
Due to the natural material, carpets made from wool are luxuriously soft. No matter the style – whether you prefer a tighter loop or a plush cut, wool is one of the most comfortable options. Because of wools’ natural coil, it gives it a softer, more forgiving feeling underfoot.
9. Hypoallergenic
Wool carpets are naturally hypoallergenic and can absorb many allergens such as dust and pollen. They act as an air filter, trapping allergens in the pile.
Wool carpets also absorb other pollutants and act as an air purifier and not only do wool carpets absorb these contaminants, they prevent them from being emitted into the atmosphere.
10. Budget Friendly
Now, we may be about to contradict ourselves, but carpets made from wool are usually more expensive than their counterparts, however, there’s a valid reason! Initially the yarn will go through a number of manufacturing processes, washing, dyeing and spinning even before it is made into carpet.
Once you have your carpet fitted, with the correct care it is one of the most durable floorings available and will look stunning for many years to come. We are so confident in the materials properties we offer a 10 year and 12 year wear warranty on our pure woo and wool mix products.
Our Royal Wilton brand brings the very best in wool and wool mix carpets. Style and luxury is assured with this classic collection and commands it’s place in the modern home. Check out our stunning wool ranges.


